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This project is a storytelling campaign for Glossier centered on confidence and self-care. The goal was to show how small, real moments, getting ready in the morning, taking a midday break, or going out at night, can reflect authentic confidence rather than perfection. Each post follows the same character through her day, using Glossier’s soft, minimalist style to tell a relatable story about feeling good in your own skin. The visuals were created with AI tools and then refin

Introduction This social media audit evaluates Dove’s recent performance on Facebook and Instagram, focusing on the most recent 25 posts per platform. I captured post level engagement (likes/reactions, comments, shares), reviewed content types (reels, carousels, photos, links, videos), and identified patterns that drive conversation and community trust. So why Dove? As a legacy beauty brand under Unilever, Dove has built its identity on self esteem and inclusivity, making it