This project is a storytelling campaign for Glossier centered on confidence and self-care. The goal was to show how small, real moments, getting ready in the morning, taking a midday break, or going out at night, can reflect authentic confidence rather than perfection. Each post follows the same character through her day, using Glossier’s soft, minimalist style to tell a relatable story about feeling good in your own skin. The visuals were created with AI tools and then refin