Introduction This social media audit evaluates Dove’s recent performance on Facebook and Instagram, focusing on the most recent 25 posts per platform. I captured post level engagement (likes/reactions, comments, shares), reviewed content types (reels, carousels, photos, links, videos), and identified patterns that drive conversation and community trust. So why Dove? As a legacy beauty brand under Unilever, Dove has built its identity on self esteem and inclusivity, making it