sprout branding

Sprout is a comprehensive brand identity redesign developed through a strategy driven approach that prioritizes clarity, sustainability, and long term brand flexibility. While the project originated within a typography course rather than a traditional branding studio, it served as a foundational exploration into branding, logo design, and motion. This context provided an opportunity to apply typographic principles within a broader identity system and use the project as an intentional entry point into brand development. The work began with defining Sprout’s core values and positioning, centering growth, environmental mindfulness, and approachability, and translating those ideas into a cohesive visual language.

The identity system includes logo development, a supporting visual language, print collateral, packaging applications, and a brand animation that brings the identity to life through motion. The animation marked my first exploration of brand motion design and focused on how timing, scale, and movement can reinforce brand personality and improve recognition. Across all applications, careful attention was given to hierarchy, spacing, and contrast to ensure consistency and adaptability, while subtle design decisions reinforce the brand’s organic and modern ethos.

Sprout emphasizes real world usability over purely conceptual execution, with mockups and applications designed to demonstrate how the brand functions across multiple touchpoints. The project reflects a thoughtful and iterative process that pushed beyond course requirements to explore branding as a system rather than a single artifact. Sprout was executed using Adobe Illustrator, InDesign, Photoshop, and After Effects, integrating static and motion design to create a cohesive and scalable brand experience. More than a first branding project, Sprout represents a meaningful step into brand strategy and identity design and a strong foundation for continued growth in this space.